About Brad Sugars

Education is one of the 14 Points of Culture ActionCOACH prides itself on and because of this, within the ActionCOACH community there is a premium placed on education.

We believe you must learn before you earn. The sentiment runs throughout the ActionCOACH community, from the Global Office to each and every franchisee and their team members.

But sometimes wanting to learn isn’t enough. You have to know where to turn to get the information you need.

Of course, we have the books written by ActionCOACH Founder and Chairman Brad Sugars, including every title in the “Instant” series.

These books get right to the heart of the matter in an easy to understand style that compliments the quality and depth of the information given.

Don’t forget about our recommended reading as well.  These books, by various authors, have made a huge impact in the world of business. They run the gamut from books about relationship building to sales and to managing your team.

So what are you waiting for?

It’s time to start learning today and it all begins with turning that first page.