Posts Tagged ‘something’

Is Print Really Dying?

October 27th, 2010 by stevezog
What's old is new again, and print might be the way to differentiate your company.

What's old is new again, and print might be the way to differentiate your company.

Even though most are crying that print is dying, others aren’t so sure…

Folio Magazine ran an interesting column by Joe Pulizzi, a content marketing strategist and co-author of Get Content Get Customers, called “the Handbook for Content Marketing” by McGraw-Hill, where he says that print, because it is so scarce, is actually an untapped source for marketing.

And his points ring true. For example, Pulizzi says with the increase in junk email and decrease in physical mail, a custom print publication to your target market stands out. There’s just less mail, so more attention is paid to each piece.

Another great point is that, in a way, what’s old is new again. Social media, online content and iPad applications are all part of the marketing mix today. Still, what excites marketers and media buyers is what isn’t being done.  They want to do something different…something new. It’s hard to believe, but I’ve heard many marketers talk about leveraging print as something new in their marketing mix.

So, apparently, if you want to think outside the box…think print.

To read the whole column, click here.

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Basics for Any Entrepreneur

June 3rd, 2010 by stevezog

When you pass someone selling something on the street — whether it be jewelry, some sort of food, newspapers, etc. — do you see those people as sad and pathetic?

The reality is those people are entrepreneurs. And they might — as many do — build their businesses.

Don’t think it’s possible? Of course it is, and entrepreneurs everywhere could probably learn a thing or two from street vendors, according to this article on OpenForum.com.

In fact, entrepreneurs everywhere can learn four things from street vendors:

1.) Establishing cash flow is crucial.

2.) Avoid other jobs that prevent you from focusing mostly on your own business.

3.) Don’t be afraid.

4.) Don’t pay up front for anything.

Read about those four points in detail here.

Do you agree with the article?

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Brad Sugars Helps the Read & Recover Initiative

May 12th, 2010 by stevezog
Brad Sugars with Read 'n Recover founder Jenny White

Brad Sugars with Read 'n Recover founder Jenny White

Something Brad Sugars likes to do, besides coaching businesses to success, is donate to worthy charities. Not only has he helped the Cancer Schmancer organization raise about $8,000, he also donated 250 bikes for local radio station KLUC’s bike drive last Christmas. Sugars’ donation brought the number just past the 1,400 bike mark, inching the station closer to its goal of 1,500 bikes.

Sugars is always looking to help. Which is why during Christmas last year, he posted something about wanting to grant Christmas wishes on his Facebook page.  He asked for all his friends to post on his wall what they wanted for Christmas, and he’d pick a few wishes to make come true.

Jenny White saw that post. White’s son had just been released from the hospital where he was being treated for bouts of pneumonia. Books kept him going through the many nights in hospital, and White found that many hospitals had very “used” books or no books at all.

White asked if Sugars might consider donating 100 books to 10 hospitals in Sydney. He not only granted that wish, but donated 1,600 books for 100 hospitals all across Australia. White was so grateful, and the book donation will continue each year now.

Check out WhiteNow.com for more information about the Read ‘n Recover initiative.

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More Choices

January 25th, 2010 by stevezog

Something everyone in every industry has to keep in mind as they do business is that there are lots of choices out there. You can have a side of fries or a baked potato. Clothes have evolved from one pair of plain and simple pants to flared jeans, skinny jeans, wide-leg trousers, pleated pants, streamlined pants…the list goes on and on. Even the number of colors of crayons to choose from has gone from eight colors to a plethora of colors, as this chart shows.

Consumers can choose you or one of your competitors. That’s why it’s important to keep ahead of the competition by knowing your industry, having something your competitors can’t offer consumers, and doing your very best in your business, so you are successful.

You have a choice as a business owner: to be a failing business, an okay business, or a successful business, where you’re doing what you love and are happy. And likewise, consumers have a choice of which product to buy and which company to transact with.

Especially in this recession, there’s been even more competition to stay in business. If you’re a business owner struggling to keep a competitive edge, consider hiring a business coach to discover strategies you might not have thought of before. Take our business health check to find out if you should check out a free business coaching session.

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Jim Rohn – The Passing of a Legend

December 9th, 2009 by stevezog
Jim Rohn's books, CDs and seminars touched several lives.

Jim Rohn touched several lives.

We’ve talked about how Brad Sugars has several of his own mentors, people who he’s looked up to and who have inspired him to achieve all he’s achieved today. One of those mentors was Jim Rohn. Brad still remembers saving up to pay for a ticket to one of Rohn’s seminars in his teens. He often says that seminar changed his life. That’s how powerful of a speaker Rohn was.

Rohn passed away December 5th after a long battle with Pulmonary Fibrosis. It was a sad day – he touched the lives of millions with his books, articles, CDs and seminars in the past 46 years. But the fact that he carried on while fighting the disease and had no fear in his final months just stood even more as a testament to his message: fight the good fight; never give up or give in.

Rohn focused on the fundamentals of human behavior that most affect people’s business performance – as well as their personal performance. He had a unique ability to bring great insight to everyday thoughts and events, and there is something about his substance and style in which he tells people how to achieve their dreams that deeply affects those who hear or read his words.

Rohn was born to an Idaho farming family in the mid-1900s, and thus ingrained with a work ethic that has served him well throughout his life. At 25, he met his mentor Earl Shoaff, and during the next six years he made his first fortune. This led to his first speaking engagement in Beverly Hills, California, which turned into several speaking engagements, then moved on to conducting seminars. By 1963, he was in the personal-development business and a trailblazer in the self help and personal development industry.

Jim’s “Treasury of Quotes,” something that we keep in the ActionCOACH Global Office for inspiration, is a booklet the size of a passport filled with quotes that reflect on his philosophy on life and business. One of Sugars’ favorites: “Don’t wish it were easier; wish you were better. Don’t wish for less problems; wish for more skills. Don’t wish for less challenges; wish for more wisdom.”

For more “vitamins for the mind,” click here, and you can view a special tribute to Rohn here.

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If You Can’t Find a Job…Create Your Own?

October 21st, 2009 by stevezog
She started her own company.

Shama Kabani started her own company.

BusinessWeek is reporting dismal, depressing numbers for recent college and graduate school grads.

Titled “The Lost Generation,” the article goes over lots of numbers about how college grads or young people with jobs have been the first let go in this economy in most cases, and those who are on the hunt for a job are out of luck even with service industry jobs.

But the positive spin – some young people did something about their rejection and tough job markets.

They simply started their own business.

Shama Kabani is on BusinessWeek’s “Top 25 Entrepreneurs under 25″ list this year.

She is just one person who, when she wasn’t hired at big consulting firms like McKinsey and Bain & Co., decided to venture out on her own.

While completing her master’s degree in organizational communication at the University of Texas at Austin, Kabani wrote her thesis on Twitter and other social networking sites and their benefit.

She became convinced businesses could use the tools to market their products and services. But when she applied for jobs and gave interviewers that pitch, she was rejected.

Nobody really cared for social media at that point in time.

But Kabani believed she was on to something, and founded her own full-service online marketing firm in March 2008, called Click To Client.

It provided several Web and social media services to clients, like building Web sites, managing SEO, and creating and managing social media campaigns.

The six-employee business now takes on about 25 one-off projects a month and acts as an online marketing department for six regular clients on a retainer basis.

Kabani said Click To Client had about $120,000 in revenue in 2008, and she expects $280,000 for 2009, and is shooting for $1 million in 2010.

So while BusinessWeek’s cover story isn’t the most hopeful in terms of the future job market, at least it features other young people like Kabani who can keep things in a positive perspective.

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Cooperation is Key

July 29th, 2009 by admin

President Obama recently ended two days of talks with China urging China and the U.S. to work closely together to address energy, nuclear proliferation, and the global economy.

The point he seemed to stress at the press conference was that working together is better than going it alone, especially when it comes to global problems; the economy and nuclear proliferation are two problems of many that can’t just be solved by one country.

If countries who are struggling with these problems, like the U.S. and China, work together, these challenges don’t seem as insurmountable.

In addition, the relationship between U.S. and China is especially important when it comes to solving certain problems. On Monday, Obama stressed he doesn’t view China as a threat but, instead, as a partner.

“Some in China think that America will try to contain China’s ambitions; some in America think that there is something to fear in a rising China. I take a different view,” Obama said. “I believe in a future where China is a strong, prosperous and successful member of the community of nations, a future when our nations are partners out of necessity, but also out of opportunity.”

Strategic alliance is something Brad Sugars knows a lot about – he wrote a book on it – and, as he would say, “Together Everyone Achieves More!”

By combining forces, the U.S. and China can collaborate in an effort to defeat global political and economic problems.

By combining forces in business, Business Coaches and small businesses can collaborate in an effort to enhance the company’s bottom line.

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