About Brad Sugars

With all sorts of marketing tools available, it’s easy to forget that basic marketing tools work just as well – and sometimes they work even better.

We are talking very basic marketing. So basic, you might slap yourself on the head when you hear what it is.

Publicity.

See? It’s a very simple thing. And free!

Now you may be wondering, “What could I possibly do for my business that generates so much publicity that it could replace an advertising campaign?”

Here are two examples to jump start your brainstorming:
Tourism Queensland took out an advisement to recruit an “island caretaker” willing to spend six months exploring the land and waters around the Great Barrier Reef for $150,000. Exploring by scuba diving and taking in the magnificent views every day…and get paid $150,000? Rough life.

The post, titled ‘The Best Job in the World,” required the chosen candidate to move into a rent-free three-bedroom villa, complete with pool, on Hamilton Island.

The publicity stunt generated tens of millions of dollars in free publicity for tourism in the Australian state of Queensland.

Another example: Sir Richard Branson was in Las Vegas and there was a video of him jumping
off the Palms Resort Fantasy Tower in a tuxedo…with a harness.

All the news channels and newspapers were out to videotape the event that he was celebrating :his new Virgin Atlantic flight from San Francisco to Las Vegas.

That day Richard Branson received hundreds of thousands of dollars in  no-cost advertising.

Those are just some ideas and examples as to how free, massive publicity can generate massive leads and results. Great ideas like these are just some of the ideas generated in a free business coaching session.