Posts Tagged ‘business advice’

Brad Sugars Strikes a Balance While Helping Businesses

A Meme by Any Other Name- Part Two

A marketing meme always accomplishes four things. It actively transfers specific information. It’s immediately and obviously beneficial. It’s ultra-simple. And it’s easy to remember and pass along to someone else.

When all of these elements are in place, marketing memes work like magic.

Let’s use an example to make this point clearer.

Say you are at a party and just used your marketing meme to answer someone’s question about what you do for a living.

Even if the person you’re talking to doesn’t need your services, they understand immediately what your business is about.

Now, about a half an hour later, that same person drags a friend over to you and says, “You should talk to Sarah here — she needs to attract more clients.”

Bingo!

This can happen anytime and anywhere, which is why it’s smart to apply the meme idea to virtually any marketing message.

When you do, people will understand you more quickly, and as a result, you’ll attract more attention, interest, and response.

You don’t have to worry about snappy slogans or phrases.

Instead strive for clarity, simplicity, brevity, and a description of benefits, wrapped up in just a few words (or a combination of words and images).

And remember that great marketing memes make a direct and memorable connection.

A Meme by Any Other Name- Part One

In 1976, Oxford University biologist Richard Dawkins wrote a book called “The Intelligent Gene” in which he introduced a new concept to our culture: the concept of memes.

According to Dawkins, a meme, which rhymes with “seems” is similar to the genes that we all have inside us, in that it is self-replicating.

But unlike genes, memes don’t replicate biologically but, instead, are passed along, from person to person, in the form of ideas.

Dawkins argued that memes are the “basic unit of cultural transmission” and that concept is pretty clearly evident just by looking at some examples of memes.

Songs, ideas, catch phrases, clothes, fashions, ways of making pots, or of building arches are all memes and just as genes propagate by leaping from body to body via sperm or eggs, so memes propagate by leaping from brain to brain via a process which, in the broad sense, can be called imitation.

Understanding this concept and creating marketing and advertising that serve these purposes can be very important to the success of any business.

Over the next few posts, we’ll take a look at some concepts regarding memes that should help you understand how to create a marketing campaign that people will remember for a long time.

When it comes to marketing, the concept of memes is very important, since you want ideas to naturally flow from one person or group to the next, replicating itself over and over again.

We’ve heard of this concept when we’ve heard of video going “viral” on the internet, but how can you accomplish this for your own business? Come back for the next blog as we explore this idea.

ActionCOACH Rates High in Satisfaction

ActionCOACH was honored to be ranked 31st in the latest Franchise Business Review in the large systems category for the most recent poll.

Because franchisee satisfaction is so important to the health of our business, this is an award we strive for every year and earning a spot on this coveted list is becoming something of a habit for ActionCOACH. We are proud to be recognized by the Franchise Business Review again this year.

No matter how great a company is, if the franchisees aren’t happy, growth and success simply aren’t possible. Our franchisees at ActionCOACH are our business partners, so keeping them happy and satisfied is one of our top priorities and we look forward to being named to this coveted list again next year.

To review the entire list of businesses that ranked on the list, just click here.

Are You Attending the Business Excellence Forum?

Will you be at the Business Excellence Forum? It will be held at the world famous Fontainebleau Hotel in Miami, Florida on August 19 and 20. Without a doubt, it promises to be one of the most exciting global initiatives ActionCOACH has taken on.

The Business Excellence Forum will be a great way for small business owners and entrepreneurs who want to learn from and network with, successful business people, connect. And it will take place in one of the most beautiful hotels in the world.

The Business Excellence Awards Ceremony will take place on August 20. This ceremony will honor some of the best companies and entrepreneurs in the world of small business today.

The Business Excellence Forum promises to be a powerful event for any small business owner, entrepreneur or Business Coach.

Anyone who is involved in a small business will get tremendous value from the training, workshops and speakers scheduled for the Business Excellence Forum.

For more information on the 2011 Business Excellence Forum, just click here.

Coaching for a Cause Helps Charities

ActionCOACH Business Coaches already help local communities by working with small businesses and small business owners to make them profitable.

But ActionCOACH’s Coaching for a Cause program takes it a bit further. Coaching for a Cause is a global initiative that focuses on spreading the principles of gratitude and abundance by applying systems used by “for-profit” companies to the non-profit and charitable world.

Through Coaching for a Cause, Business Coaches from ActionCOACH teach non-profit organizations how to operate like businesses that generate profits.

This is done by building systems and implementing them and in this way non-profit organizations learn how to make the most of each and every contribution they get.

Last year Coaching for a Cause helped increase donations to non-profits and participating charities by more than $3 million.

This year, ActionCOACH expects to teach even more non-profits how to be successful.

Click on the link to see how Coaching for a Cause works and how it has created success for participating organizations.

Get Nominated for the Business Excellence Awards

The Business Excellence Forum will take place on August 19 and 20.

On August 20 the Business Excellence Awards Ceremony, which will honor some of the best companies and entrepreneurs in the world of small business, will be held.

The Business Excellence Awards will be given in 19 categories ranging from Most Innovative Company to Entrepreneur of the Year.

If you know a business that has done a terrific job in 2010, or you want to nominate your business, it couldn’t be easier.

Just click here and follow the instructions.

Winners Named at 2010 Asia Pacific Conference

At the 2010 ActionCOACH Asia Pacific Conference, which took place at the Luxurious Sofitel, Broadbeach in Queensland, Australia, dozens of coaches were honored with awards signifying their achievements throughout 2010.

ActionCOACH believes in results and the business coaches that won awards generated outstanding results throughout 2010.

The award winners were:

Coach of the Year: Bruce Campbell

Rookie Coach of the Year: George Zenon

Most Improved Coach: Nick Ikonomou

Best Client Results: Brett Burden

Best Awarded Client: Andrew Masi

Best Client Retention: Hank de Smit

Associate Coach of the Year: Christine Beard

ProfitCLUB Award: Rueben Taylor

ActionCLUB Award: Business Coaching Sydney

GrowthCLUB Award: Simon Harris

Master Licensee of the Year: Vic Ciuffetelli

Coaches’ Choice ActionCOACH: (tie) Gavin Bassett and Craig Brewster

Coaches’ Choice AbundanceCOACH: Gerard Liddy

Coaches’ Choice SeminarCOACH: Craig Brewster

Coaches’ Choice NetworkCOACH: Terri Billington

Coaches’ Choice BrandCOACH: Gavin Bassett

Coaches’ Choice MarketingCOACH: Ben Fewtrell

Coaches’ Choice SalesCOACH: Ashley Thomson

Coaches’ Choice TeamCOACH: David Guest

Coaches’ Choice Forum Poster of the Year: Cynthia Wihardja

ActionMAN Awards:
Mark Blum
Mike Rady
Wayne Gillan
Andrew Laurie
Paul Henshall
Leon Bingham
Anil Puri
Nathan McDonald
Blair Harding
Ariel Inigo
Rob and Faye Caughey
Maresa Ng
Steve Leach
Maylani Wiaji

Congratulations to all the winners and we are looking forward to what each and every one of you accomplish in 2011.

Business Coaches Win Big at 2010 EMEA Conference

Results are what really matter in the business world and ActionCOACH is proud to celebrate the hard work our business coaches do.

At the 2010 EMEA Conference, which took place at the Sheraton Skyline in London, England, dozens of coaches were honored with awards signifying their achievements throughout the year.

The award winners were:

Coach of the Year: Shweta Jhajharia

Rookie Coach of the Year: Kent Rhodes

Most Improved Coach: John Cottrell

Best Client Results: Neale Lewis

Best Awarded Client: Parag Prasad

Best Client Retention: Peter Boolkah

ProfitCLUB Award: Stuart Johnson

ActionCLUB Award: Rene de Murard

GrowthCLUB Award: Pascale Joly

Coaches’ Choice ActionCOACH: Hayley Erner

Coaches’ Choice AbundanceCOACH: Kevin Stansfield

Coaches’ Choice SeminarCOACH: Jas Darar

Coaches’ Choice NetworkCOACH: Stuart Johnson

Coaches’ Choice BrandCOACH: Eric Hilario

Coaches’ Choice MarketingCOACH: Gil Devlin

Coaches’ Choice SalesCOACH: Shweta Jhajharia

Coaches’ Choice TeamCOACH: Tim Rylatt

Coaches’ Choice Forum Poster of the Year: Christina Jackson

ActionMAN Awards:
Andrew Kureishy
Stephen Unwin
Mike McGuire
Tony Hoskins
Richard Cullen
Derek O’Dwyer
Simon Williams
Nigel Jew
Graham Corrigan
Roger Pemberton
Humphrey Sherwood
Andy Sleet
Ryan Veal
Gary Mullins

Congratulations to all the winners and we are looking forward to what each and every one of you accomplish in 2011.

Van Halen: Operations Experts

David Lee Roth isn't a diva, he's good at business.

David Lee Roth isn't a diva, he's good at business.

Brad Sugars is an entrepreneurial rock star. And coincidentally, you can get business advice from rock stars.

FastCompany.com wrote an article titled “Business Advice from Van Halen.” And it made sense.

David Lee Roth and Van Halen had it in their contract that demanded a bowl of M&Ms backstage, but with all the brown ones removed. Buried in the middle of Van Halen’s contract, it read: ”There will be no brown M&Ms in the backstage area, upon pain of forfeiture of the show, with full compensation.”

Seriously…this is absolutely true, confirmed by former lead singer David Lee Roth himself.

That sounded like diva behavior, but in actuality, it was a way to ensure everything the band needed to get done got done.

Roth and the band members don’t have time to make sure everyone at every venue read the contract thoroughly and did everything that was needed for the band concerning the stage, amps and voltages. He needed to find out if the stagehands at each venue were actually reading the contract and taking it seriously, but he didn’t have time to check the amperage of each socket. And…that wasn’t his job.

So the requirement for M&M’s with all the brown ones removed was the clincher, the one thing Roth could check to find out if anyone read the contract. If there were brown M&M’s in that bowl, the clause was broken, and the venue might not have Van Halen perform after all.

Roth came up with a brilliant system where he could easily tell — with just one scan of a bowl — if there were problems. No business owner has the time and energy to dig into every aspect of our businesses. Neither do rock stars.

Did Van Halen teach you something about business today?

A Business Health Check can help you figure out where problems are in your department, and a business coach can help you come up with these types of systems. Diva-like requirements not needed!

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