About Brad Sugars

It’s the end of summer, heading into fall, for most places in the world…and for some countries, the weather is spring, heading into summer.

If you’re a business owner, you know very well that there are business “seasons,” as well. And while the U.S. continues to operate in its “economic winter,” parts of the Asia Pacific are in full fledged “economic summer.”

But, as ActionCOACH founder and CEO Brad Sugars knows, even though it might be an “economic summer,” that doesn’t mean businesses don’t need coaching.

That’s the myth of the business – that when a business is successful, it doesn’t need any coaching. But the truth is, every business could be doing better – no matter what economic season the world is in.

Sugars started a five-day ”Business is Booming” tour on August 10^th in Brisbane, Australia to help dispel this myth. He’ll speak in a different city each day – Brisbane, Perth, Melbourne, Sydney, Adelaide – and share with small and medium-sized business owners successful selling strategies, how to attain and keep repeat business, and how to plan for successful outcomes and results, among other strategies.

Tickets to attend were free, and his first show in Brisbane was sold out. More than 1,000 people were in attendance.

Business owners often look at needing a coach as a sign that they’re not doing well on their own. But that’s not always the case – Plenty of athletes, like Michael Jordan and Tiger Woods, won titles and championships after guidance from their coaches.

It just goes to show that people are thinking smart about business, and even if a business is doing well, it’s silly to turn down business advice that could help business begin to boom. Especially when it’s free!