About Brad Sugars

The old adage, “There is no second chance to make a good first impression,” is very true.

Nowhere is this more true than in business, where the importance of making a good impression to make and keep your customers happy is more important now than ever.

Dealing with your customers with honesty and integrity is the best business principle you can practice. It is imperative that your customers trust you, and you can gain that trust by meaning what you say and saying what you mean.

Customer service and a good work ethic seem to be lacking in many businesses today, which continues to surprise me because of the times we are in. When customers are not always treated the way they should be, they don’t complain anymore because they don’t want to be bothered. Instead, they’ll just leave and not come back.

Making sure that your customers are treated with kindness and respect and that they are satisfied with their product or service is critical. If you give quality you will get quality in return. You will have a customer and a fan for life.

Your customer base is the most valuable asset to a company. Treat it like gold. Know who your customers are and stay in touch with them. You should look at every customer transaction from a relationship point of view and not a transaction point of view.

It is important not just to meet your customer’s needs, but to exceed them – not only the first time, but every time.

Studies show that it costs less to keep and maintain a current customer base than to get a new customer – in most cases up to six times less.

The key to sustained profits are repeat customers, and happy customers become repeat customers – and also refer business to you. If you can do that in this type of economy and sustain your profits, you will be in a great position to benefit from the coming recovery.

With all the changes occurring in the business climate and all the adjustments and cuts that have been made, there is one thing that all businesses can still invest in their team, and in developing low-cost or no-cost ways to increase rapport and customer satisfaction.

Having scripts and sales training is so important, because everyone has a stake in the bottom-line. In the end, a satisfied customer is a repeat customer and a repeat customer means profit. Do everything you can to instill in your team the future of the company depends on people coming back to buy from you.

While businesses are competing for the same repeat customer, customer service can be a powerful way to differentiate from rivals in your category.

And not only are happy customers repeat customers, they are also word-of-mouth and personal referral customers. They will tell all their family and friends about your business and will help create a new customer base for you.

There is no better form of advertising than word-of-mouth. It’s been that way since the beginning of commerce, and it hasn’t changed.

Can a client base double or triple from good customer referrals?

I’ll put it this way. Think of it in reverse and how an unhappy customer can negatively impact a business. There’s an old saying that a happy customer will tell three others, while an unhappy customer will tell everybody. These days, if you’ve got three happy customers, do everything you can to keep them happy, and they’ll turn into the best advertising you could ever imagine.