About Brad Sugars

And no, we are not going to talk about Nike’s branding. That’s a blog for another day.

When you ask children what they want to be when they grow up, they don’t measure if they can accomplish that goal or not. They just tell you what they’d most like to do. Firefighter, veterinarian, police officer, the President…

Whatever their answer, they answer without a second thought. They don’t think about limitations or any plausible reason as to why they can’t do it.

That’s the difference between children and adults – adults tend to think through the consequences, pros and cons.

Not that that’s a bad thing – in fact, it’s a very good thing – but children don’t consider any options. No limitations, no second thoughts, they just tell you anything, like what they want to be when they grow up.

Sometimes too much knowledge can be restricting. Without thinking about something too much…why not just do it?

If we approached business strategies like that, most of them would be simple, but they’d probably be brilliant. As we blogged about before, Steve Jobs took a simple demand and created a product as the answer: the iPod. It was that simple.

Sometimes you don’t need to think about absolutely everything to come up with a great idea and implement it.