The New York Times wrote an article yesterday about Brad Sugars and how he helped Cancer Schmancer raise money through social media.
We’ve blogged about this before – Facebook Causes recognized Sugars as an All-Star Contributor for raising about $8,000 for Cancer Schmancer. And on Thursday, the New York Times recognized him as well, and applauded his use of social media to give to a good cause.
On his 38th birthday this year, Sugars installed a Causes application, and as a birthday gift to him, asked each of his $3,000 friends to make a donation of at least $38, which he would match. By matching each donation, Sugars managed to raise $7,690 for Cancer Schmancer.
Other social media sites have ways to give back, too. Twitter users can organize Twestivals, which are big get-togethers that act as fundraisers, and they can retweet links to Web pages to run fund-raising drives or to support various charities.
It’s an interesting article. Check it out here, or at www.nytimes.com.
