Posts Tagged ‘cancer schmancer’

Brad Sugars Helps the Read & Recover Initiative

May 12th, 2010 by Contributor
Brad Sugars with Read 'n Recover founder Jenny White

Brad Sugars with Read 'n Recover founder Jenny White

Something Brad Sugars likes to do, besides coaching businesses to success, is donate to worthy charities. Not only has he helped the Cancer Schmancer organization raise about $8,000, he also donated 250 bikes for local radio station KLUC’s bike drive last Christmas. Sugars’ donation brought the number just past the 1,400 bike mark, inching the station closer to its goal of 1,500 bikes.

Sugars is always looking to help. Which is why during Christmas last year, he posted something about wanting to grant Christmas wishes on his Facebook page.  He asked for all his friends to post on his wall what they wanted for Christmas, and he’d pick a few wishes to make come true.

Jenny White saw that post. White’s son had just been released from the hospital where he was being treated for bouts of pneumonia. Books kept him going through the many nights in hospital, and White found that many hospitals had very “used” books or no books at all.

White asked if Sugars might consider donating 100 books to 10 hospitals in Sydney. He not only granted that wish, but donated 1,600 books for 100 hospitals all across Australia. White was so grateful, and the book donation will continue each year now.

Check out WhiteNow.com for more information about the Read ‘n Recover initiative.

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Using Social Media for Charity

March 4th, 2010 by Contributor
Social media is another way charities can increase donations.

Social media is a way charities can increase donations.

Brad Sugars did it. Business Coach Barb Kyes is doing it. And one man raised $91,000 using it.

If they can do it, so can you.

On his 38th birthday last year, Brad Sugars installed a Facebook Causes application, and as a birthday gift to him, asked each of his $3,000 friends to make a donation of at least $38, which he would match. By matching each donation, Sugars managed to raise $7,690 for Cancer Schmancer. All from Facebook.

Business Coach Barb Kyes is doing something similar…she donated $500 to Haiti victims through a Facebook Group that is raising money specifically for Haiti.

And the Social Media Examiner reported Danny Brown launched the 12for12k Challenge, an initiative to bring social media communities together to help people offline in 2009. For years, Brown has worked in corporate communications and social media for companies like British Telecom. Currently, he’s the social media strategist for Maritz Canada.

“I know quite a few people offline who do charity work and the struggle is administrative costs,” he says. “I knew social media could offer a wider audience for far less investment.”

The 12for12k Challenge set an ambitious goal: raise $12,000 monthly for 12 months for 12 different charities—with no budget. The only costs were the website and hosting, which Brown paid for out of pocket.

When word spread of Brown’s plans, his contacts and their contacts lined up to help. There may not be funds, but ideas, persistence and passion are the currency of social media anyway. In that regard, more than a dozen core 12for12k volunteers made it a “rich” initiative.

Just a few more examples of how social media is benefiting both businesses and nonprofits!

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‘Tis the Season to Give

December 16th, 2009 by Contributor
Brad Sugars donated bikes to a local Vegas toy drive.

Brad Sugars donated bikes to a local Vegas toy drive.

Brad Sugars is not only a successful man as the founder of a business coaching firm, but a charitable man.

On Monday, December 14, in Las Vegas, ActionCOACH founder and chairman Brad Sugars, who is also a N9NE Group member, joined N9NE co-owner Jenna Morton at the KLUC toy drive where Sugars donated 250 bikes on behalf of N9NE to help local radio station KLUC achieve their goal of 1,500 bikes. Their donation brought the number just past the 1,400 bike mark.

The N9NE Group served as sponsors of this year’s Toy Drive and donated over 2,000 bikes to the cause.

This isn’t the first time Sugars has been charitable, of course. ActionCOACH has actively promoted its latest campaign, Coaching for a Cause, to help non-profits and charities in today’s recession, and Facebook even recognized him as an All-Star who helped generate the largest birthday gift through the Facebook application Causes: $7,690 through the website’s
birthday wish fundraising tool for the Cancer Schmancer organization.

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Facebook and the New York Times Recognize Brad

November 13th, 2009 by Contributor

The New York Times wrote an article yesterday about Brad Sugars and how he helped Cancer Schmancer raise money through social media.

We’ve blogged about this before – Facebook Causes recognized Sugars as an All-Star Contributor for raising about $8,000 for Cancer Schmancer. And on Thursday, the New York Times recognized him as well, and applauded his use of social media to give to a good cause.

On his 38th birthday this year, Sugars installed a Causes application, and as a birthday gift to him, asked each of his $3,000 friends to make a donation of at least $38, which he would match. By matching each donation, Sugars managed to raise $7,690 for Cancer Schmancer.

Other social media sites have ways to give back, too. Twitter users can organize Twestivals, which are big get-togethers that act as fundraisers, and they can retweet links to Web pages to run fund-raising drives or to support various charities.

It’s an interesting article. Check it out here, or at www.nytimes.com.

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Facebook and the Power of Collective Influence

August 6th, 2009 by Contributor

Facebook has a Causes application.

Facebook has a Causes application.

Giving just got easier.

To fulfill your philanthropic goals in a digital world, all you need is a Facebook profile and a cause close to your heart.

Now you can easily and effectively make a birthday wish to save giant pandas, or help people with leukemia, or even help end world hunger (or whatever else tugs at your heartstrings).

Facebook’s Causes Birthday Wish application allows you to make a pledge and then, ask your friends and family to donate to your favorite cause/non-profit instead of buying you presents on your birthday.

So, how did this application, which began as an experiment (and catapulted into a movement), manage to raise $1 Million in less than two years?

The application (and for that matter Facebook itself) capitalizes on the psychology of collective influence –relying on the subtle influence exerted by social groups… and relatively small contributions have created million-dollar results through this simple, albeit empowering idea.

Such is the power of collective influence –an intrinsic aspect of Facebook’s design DNA.

According to the Causes blog published on July 10th, people who have used this application so far have together donated a staggering $1 million for the non-profits they most care about. For his 38th birthday, Brad Sugars made a wish to support the Cancer Schmancer organization and became the top fund raiser gaining the All-Star contributor status. He helped raise $7690 for his cause. Nature Conservancy was the top fund-raising cause with $300,000 raised.

Giving makes people feel good. Many independent studies suggest that charitable giving has several health benefits (it is even believed to increase the supply of dopamine to the brain) and promotes professional success (our society tends to look upon philanthropic people as leaders).

So go get a dose of the feel-good hormone and make it easy for people to buy you a birthday present by embracing this social media network to harness the power of your network –all for a noble cause.

Brad’s birthday has passed, but it’s never too late to donate for a good cause: http://apps.facebook.com/causes/birthdays/72495

Brad’s Facebook impact with 6 causes: http://apps.facebook.com/causes/activity/45880255

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Brad Sugars Business Is Booming Tour