Posts Tagged ‘business’

Is the Small Business Bill Enough?

Will the small business bill be enough for small businesses?

Will the small business bill be enough for small businesses?

As the weather turns cool and America faces a mid-tern election cycle in November, the question remains, which party is better for the economy? There is little doubt that the biggest topic in this year’s election is the economy.

So, is the Republican Party correct when it says President Obama’s policies are the reasons we are stuck in this recession? Or is it the Democrats who have the plan to get America moving in the right direction, if partisan politics didn’t stand in the way? To many moderates, both parties seem more concerned with winning elections rather than improving the situation Americans find themselves in.

We find another case study in the two-party system and its effects on the economy when we look at the current small business bill put forward by President Obama and waiting for Senate approval.

The bill currently stuck in the Senate authorizes the creation of a $30 billion lending fund. The Treasury Department would run the program, which would deliver cheap capital to community banks.

The idea is to stimulate community banks based on the theory that they do the bulk of lending to small businesses in their localities.

Other important areas of the bill would provide $12 billion of tax relief for small businesses between 2010 and 2020, based on an estimate from the Joint Committee on Taxation.

The bill also increases Small Business Administration loan limits and extends loan sweeteners through the end of 2010. It offers several tax cuts for small businesses, to both encourage investment and entrepreneurship.

The legislation also provides $1.5 billion in grants to state lending programs that can’t rely on depleted states for more cash. Critics of the bill say it doesn’t go far enough and won’t have a big enough affect on the economy to create jobs.

What do you think of the administration’s attempt to stimulate the economy? Is it too much or too little? What do you think are the underlying reasons for the stagnant economy?

The Name Game

What's in a name? The name of your business is important.

What's in a name? The name of your business is important.

Shakespeare said “A rose by any other name would smell as sweet,” but what about when it comes to naming a business? Finding the right name is incredibly important for any business that wants to come up smelling like a rose.

The wrong name can hurt a business. The wrong name can drive customers away, make customers question what you sell or even cause serious legal issues for small businesses.

There are some questions a small business owner should ask themselves when considering what to name their company: Is the name inviting to potential customers? Does it make it easy to know what services are provided? Does it speak to the geographic areas serviced? Does the business’ name make sense? Does it help evoke the proper image?

After finding a name that fills those criteria, it is vitally important for business owners to know whether the name chosen is available for your company. Sure, the web domain name might be available, but that doesn’t mean another company isn’t already using that name for their business.

Picking a name out of the air without proper research can lead to legal and financial troubles for small businesses. No company wants to spend hours of company time as well as thousands of dollars promoting and marketing a business, just to have to change the campaign due to naming issues. Think of all the wasted resources that can be used in better ways.

If small businesses fail to do their proper research when naming themselves, they run the risk of failing to reach their customers while possibly losing valuable resources like time and money.

What factors do you consider when naming a business? Have you run into naming pitfalls in your business?

ActionCOACH Play by Play: Beaver Tree Services

Before working with ActionCOACH, Bryce Robb, owner of Beaver Tree Services, had a decent business but he was having a hard time taking it to the next level. Since working with ActionCOACH, Bryce has generated larger than expected profits and has also started another company. Within 6 months of working with ActionCOACH, Bryce was able to buy his own office building. Watch the video to find out how.

Using NLP to Persuade your Audience

Derren Brown gets people to do what he wants by using NLP.

Marketing and advertising is very important in business – you want your company stuck in potential customers’ heads, and still stuck there for repeat business.

Derren Brown is a hypnotist, and he plays a trick on two men who work in a big London advertising agency. Using neuro-linguistic programming (NLP), a controversial approach to psychotherapy and “making” people change by using a model of interpersonal communication that deals with patterns of behaviour and the subjective experiences, especially thought patterns, underlying them and “a system of alternative therapy based on this which seeks to educate people in self-awareness and effective communication, and to change their patterns of mental and emotional behaviour,” according to Wikipedia.

You’ll see in the video the great lengths Brown went to put a subliminal message in both their minds – which, unfortunately, we all can’t do – but it proves how the power of advertising and having something everywhere that relates to your company really is powerful.

Starting Up From Scratch

Entering into a start-up can be scary and hard work...but also rewarding.

Entering into a start-up can be scary and hard work...but also rewarding.

Because of the slumping economy in the US, we’ve seen a growing number of prospective entrepreneurs looking to start-up their own businesses. Times may be tough but the “American Dream” is alive, as more Americans than ever are starting their own businesses, and often on a shoe-string budget.

More and more start-ups are beginning at home, but with the right planning they can yield massive rewards down the road. Generating a start-up business is not easy, especially in this day and age of economic uncertainty and tighter lending, but with the right plan and attitude it can be done.

Unfortunately, many Americans don’t feel starting their own business is realistic because they don’t have the money to invest. Sure, buying into a franchise or opening a clothing store can cost a pretty penny, but how much money does a person need to produce a product at home and find ways to market it?

It probably wouldn’t cost as much money as one might think. With a solid idea or product, the process should cost more in time than in money.

So what are entrepreneurs doing to get the start-ups off the ground without a large amount of capital?

First of all, they are willing to work hard and delay gratification. It may only cost $100 to get started, but it will also cost exponentially more in time and effort. A business, especially one in the beginning stages, is a full-time job with very few days off and it will usually take years to reap the rewards for this hard work (unless an ActionCOACH Business Coach is hired to help).

Secondly, be sure to use all of the free technology available to promote your business. Facebook, Twitter and other interactive databases offer literally millions of customers for any business. Starting accounts on those sites is free and can provide much of the marketing your business needs to generate a solid customer base.

In fact, the technology boom over the last decade or so has made it easier than ever for anybody to start their own business and grow it without having to spend a fortune, primarily thanks to these interactive databases.

What are some ways you generated capital for your start-up?

Find some great free business advice and tools, like eBooks or white papers, to help with any business, not just start-ups, or to see what an ActionCOACH Business Coach could do for your business, click here.

Fresh Frozen Franchise

Which businesses make the most sense for franchising? The ones that don’t require a skilled labor force. In New York, a frozen yogurt company called 16 Handles is looking to expand through franchising and the key to their business has been their systems, which eliminates the need for skilled labor while building a strong bottom line.

16 Handles offers quality frozen yogurt with a never ending topping bar, and most importantly, it’s all self-serve. There are no skilled employees to worry about and everything is done through systems, which makes the idea of franchising much easier. It is the systems, which makes replicating the experience in different locations very easy.

The company was started in New York by Solomon Choi, who grew up in Southern California and learned about the frozen yogurt business from a friend who owned a popular shop.

Because he didn’t want to compete with his friends, he took his concept to New York, “It seems trends start in New York and L.A. and the rest of the country picks them up,” Choi told BusinessWeek recently.

He found plenty of competition in New York. The area near New York University where the first 16 Handles is had nearly a dozen frozen yogurt shops when the store opened. Thanks to positive word of mouth and great marketing, lines have been out the door to sample 16 Handles frozen treats and most of that competition is gone.

After beating back the competition, 16 Handles is looking to expand, and Choi’s vision is to expand through franchising rather than opening corporate-owned stores.

Why?

He simply doesn’t have the capital to open the shops himself, “If I had the money to open 10 stores myself, I’d do it.” Instead, Choi has already sold four franchises and claims to have another dozen deals in the works.

Ideally, Choi would like to have both franchisees and corporate owned stores as a way to expand his brand, without funding it all himself.

What do you think of franchising versus a corporate owned chain? When it comes time to expand, is franchising your business a possibility? Does it make sense to franchise rather than open another corporate owned shop?

Dealing with Liars in the Workplace

Dealing with a liar in the workplace is not only tough, but frustrating.

Dealing with a liar in the workplace is not only tough, but frustrating.

Lying is all the rage these days. Many aspects of government and business refuse to be honest as spin doctors in both fields try to tell us what we should be thinking. The media can’t be trusted to tell us the truth about anything because they also seem to have an agenda. Even one of the fastest growing pastimes in the world, poker, is predicated on deception skills.

So what is a business to do when it’s employees are caught lying? How can small business owners confront liars in a way that transforms company culture into one of transparency and honesty?

First, be sure to gather evidence. Confronting somebody just to find out they did nothing wrong can be a morale killer for the entire company.

Businesses need to be sure that the person they are confronting really did what they are accused of. Without gathering evidence, companies run the risk of ostracizing someone that does a good job and creating a fractured culture, which can destroy productivity.

Remember, lying is most difficult to do face to face. There have actually been studies proving that lying is easier over the phone, so if you find someone who is lying, confront them face to face, privately.

Don’t make this meeting feel like an interrogation, because you want your employee to understand what they’ve done wrong and change their ways. It’s not about punishing the transgressor it’s about making sure they don’t continue the behavior.

Finally, small business owners have to pay attention to the actions of their team, be accountable and take appropriate actions to discipline any team members who are disrupting the workplace.

How do you deal with team members that lie in your business? Can liars be transformed into valuable team members or are they too divisive for a productive workplace?

Fee too much Baggage for Airline?

Fees for checked=

Fees for checked baggage are slowly, and unfortunately, becoming a norm.

As any business owner knows, customers are not always rational decision makers, which is why you want to be clear and upfront about any service changes you make in your business. Any change in service, especially if timed incorrectly or not properly explained to customers, can be detrimental to business.

That is why the decision by Spirit Airlines to charge a fee for carry- on baggage and springing that decision on customers preparing to board their flights was one of the strangest made recently in the business world.

Spirit Airlines became the first in the industry to charge customers a fee to bring carry-on luggage with this weekend, a controversial move for the low-fare carrier. Spirit claims it made the move to save time for its customers and provide more room and comfort on their flights.

Some items, like strollers, camera bags and car seats will still be free of charge to carry on, but for those travelers that like to hoist their bags in the overhead bin and eschew the usual baggage fee, a charge will be issued.

Spirit lowered its ticket prices in a corresponding move to offset the $30 to $45 fee for any baggage that can’t fit under a passenger’s seat, but the fee still left many customers unhappy.

Spirit has already received numerous complaints and some customers who were interviewed when confronted by the fee said they’d never fly Spirit again.

Spirit is a discount airline, so they are taking a huge chance in being the first to institute fees in an industry that many people already don’t trust.

Do you think the baggage fee is good business? Is Spirit taking a proactive stance to provide speed and convenience for their customers or are they going to destroy their customer base by changing their message?

Using the Internet to Leverage Business

There once was a time when it was perfectly acceptable to post a simple batch of unchanging customer reviews on your website and call it a day. But you can’t do that anymore. Well, you can, but you’d be stupid to. Seventy-two percent of online shoppers say that web reviews and ratings on company websites, forums, blogs, and so on, influence their purchase decisions more than any other factor. Thirty-nine percent of those same shoppers admit to reading eight or more reviews before making a purchase.

Given these numbers, a business would have to be extremely negligent to refuse developing more sophisticated forms of leveraging customer reviews. And SemaOnlineMarketingConference.com published an article recently that spells out just how business owners can leverage customer reviews on your website. Among their top suggestions was enable reviewers on your company website to effortlessly multi-post to Facebook, Twitter and most blogs.

PowerReviews, one of the more popular review packages available, offers a tool that enables consumers to simultaneously post a review of your product or service to your website, Facebook and Twitter as well as to blogs using WordPress, Blogger, Live Journal and Windows Live Spaces. Now that’s smart.

Of course, customer reviews can leverage your business in more ways, and a big way is for SEO results. One of the welcome side benefits of a reviews domain is higher rankings in search-engine returns. Essentially, search engines reward websites that continually provide fresh, useful content to the web with a higher ranking.

Check out the full article here.

If you need other ideas for how to leverage your business, see what advice a business coach can give you.

To Hire or Not to Hire a Social Media Strategist

Call them strategists, consultants, directors or project managers…but one thing is clear: put “social media” in front of any of those job titles, and you’ve got the latest, trendy job that’s popping up on more and more job boards and jobs listing websites.

With more and more companies, from big corporations to small businesses, jumping on the social media bandwagon, how do you know if you should join the social media rat race?

Bloomberg BusinessWeek recently published an article that points out how exactly these social media strategists/consultants/project managers work. In essence, these people spend all their time in front of a computer, monitoring every single conversation being said about their company’s products or services, and take part in the discussions, respond to customers’ questions or comments, whether positive or negative, and promote products and services via various social media platforms and online communities.

Some small business owners seem to think marketing via social media can have no negative effects, but those working the social media side of a business still need to be careful. For example, before launching the 2010 Accord Crosstour, Honda set up a Facebook fan page for its new car. However the page didn’t attract positive comments — instead, it got a lot of negative comments about the new car’s design, which turned into negative buzz and snarky media commentary.

In addition, businesses have to make sure they’re hiring someone who knows what they’re doing when it comes to social media — it’s more than playing around on Twitter and Facebook all day. Ideally, these people are supposed to be able to identify a company’s needs and solve them with social media strategies. So if improvements aren’t seen after the Facebook page is founded and the tweets are going nonstop, that “strategist” is actually a bunch of BS.

Read the full article to find out if your business could benefit from a social media point person.

Brad Sugars Business Is Booming Tour