Posts Tagged ‘Brad Sugars’

The Good And Bad of the Twitterverse

Twitter is fast-becoming as popular as Facebook.

Chances are you’ve heard of a little, tiny social media website called Twitter. Barbara Walters is on it. Lindsay Lohan is on it. The New York Times is on it. ActionCOACH founder and CEO Brad Sugars is on it.

If you don’t know what Twitter is, in short, it’s a website you can update with anything – what you’re doing, what you’re thinking, links to funny videos, products, etc, as long as it’s under 140 characters – and people can follow you so they can read all your updates.

When used responsibly, it’s a very good thing. The times, they are a changin’ – virtually all companies now are on Twitter to promote products, news stories, anything to get their name out there on the Web and where lots of people will see it.

In addition, people from all over can “tweet” about their experiences with companies, positive or negative. When negative things about your company are out there for all to see, it can become a bad thing – Twitter can come up in Google searches, as well. For example, Horizon Realty is actually suing a “tweeter” who tweeted what they claim are defamatory statements about their company.

Concentrating on customer service is something that gets lost in the mix for a lot of companies, but it’s a very important aspect of business.

It is vital to keep customers coming back. The easiest way to do that is by keeping them happy.

Do this, and ActionCOACH founder and CEO Brad Sugars agrees. Happy customers can mean referrals, word of mouth advertising and, of course, repeat business.

All of which are great things for a company.

GM CEO Leaves the Company After Raising Profits

Ed Whitacre is retiring from his recent position of CEO of GM.

Some people are confused by CEOs who build up a company just to leave it. But the CEO of General Motors, Edward E. Whitacre Jr., who took over in December, doesn’t think it requires much explanation.

“It was my plan all along, and the board was aware that it was my public duty to restore this company to greatness and I didn’t want to stay a day beyond that,” he told the LA Times.

Whitacre, 68, became temporary CEO in December after the board pushed out longtime insider Fritz Henderson, who himself had been on the job for only eight months. Henderson had been named to GM’s top job in March after his predecessor, Rick Wagoner, was ousted by President Obama’s auto task force.

Whitacre took the job and admitted that he knew almost nothing about cars, but the former telecomunications executive managed to successfully restructure the business, changing much of the top management. In addition, sales rose to $33.1 billion, from $23 billion a year ago.

People are shocked that Whitacre is leaving, but he did what he stepped in to do.

How many other people can get the job done swiftly and efficiently, and then walk away proudly? Not many…

Being Your Own Best Salesperson

Being good at sales is important -- especially when it comes to selling yourself.

Being good at sales is important -- especially when it comes to selling yourself.

Sometimes people want — and need — more clients to buy their products or services, but they don’t want to be a “pushy salesperson.”

If you know about a great product or service that could make people’s lives easier, or are well worth their price, wouldn’t you tout your experience with it and recommend it to everyone you know?

Are you being a “pushy salesperson” then?

Because it’s fine if you don’t want to be a pushy salesperson…but if your product or services is really good — great, in fact — then you’ll want to be.

Brad Sugars has asked that very same question to audiences attending his Business is Booming tour. In fact, he often relates this fact to dating. When you are within the dating pool, looking to attract someone, it’s all about selling yourself.

Think about it like that: if you’re trying to attract someone to date, you have to be persuasive to get them to talk to you, find some common ground, and make yourself attractive to that person.

In sales, you have to be persuasive with your product, have a common issue the product solves, and make sure that product is attractive to who you’re trying to sell to.

If no one wants to date you…you might have to rework your sales pitch.

Same applies if no one is really listening to you when you’re selling yourself.

Something to think about…do you have a great sales pitch for selling yourself?

If you don’t, a business coach can possibly help. Try out a free business coaching session from ActionCOACH and see if your sales pitch improves.

Still Questioning the Importance of Social Media?

Mari Smith, Social Media Marketing Specialist Extraordinaire

Mari Smith, Social Media Marketing Specialist Extraordinaire

If Brad Sugars or ActionCOACH’s social media blog can’t convince you, with his 2,342 Twitter followers and 3,960 Facebook friends, then maybe Mari Smith can.

Mari Smith is living proof that social media strategies work – she has only been active on Facebook and Twitter since 2007, but already has well over 8,000 friends and fans and Facebook, and an astounding 40,000+ following on Twitter.

She is a Relationship Marketing Specialist and Social Media Keynote Speaker, Trainer and Consultant. Dubbed the “Pied Piper of the Online World” by FastCompany.com, Smith helps independent professionals, entrepreneurs and business owners accelerate their business profits using an integrated social marketing strategy, with particular focus on Twitter and Facebook.

Her mission is to engage and educate CEOs and executives about social media to increase their skills, knowledge and integrity about social media, how to develop powerful profitable relationships using social media, and how these can help them. Business development coaching via social media is just what Smith specializes in.

She is an in-demand speaker for good reason – and she was featured on Brad Sugars’ “Master Mentors.” If you’re still skeptical about whether social media marketing can really improve your business, listen to her audio interview here.

Have You Signed Up for Brad Sugars’ MasterClass Yet?

Brad Sugars is a successful author and entrepreneur, and became financially retired at the age of 26. With that kind of track record, that probably goes to show that he knows the way to become rich.

Knowing this…Brad Sugars probably can teach you how to think rich, act rich, and learn how to become and stay rich. Sign up for his Entrepreneur’s MasterClass and find out exactly how!

The MasterClass is a three-day intensive course Sugars teaches in Las Vegas. Attendees learn secrets for financial freedom and business success straight from the man himself.

Interested? Who isn’t interested in making their business more successful, or inching closer to financial freedom? Watch the above promo for the class to see more, or click here to register.

If you’re interested in finding out where your business’ top problem areas are and how to overcome those problems with a business coach, click here.

Lakers Win!

The Lakers are the 2010 NBA Champions.

The Lakers are the 2010 NBA Champions.

If you know Brad Sugars, you know he’s a huge L.A. Lakers fan. And last night, the team beat the Boston Celtics in the seventh game of a hard fought series, so Brad is very happy right now.

But besides making Lakers fans happy, the game last night was another example of what makes good coaching so important.

Throughout the game, Jackson was masterful, and it is easy to see how he uses principles of leadership to get the best from his team. His ability to keep his team calm when they fell behind early was important. Jackson also showed he knows the strengths and weaknesses of his team, relying on bench players to play big roles throughout the deciding game.

The seventh game was not a thing of beauty. Neither team shot the ball well but the Lakers were able to overcome their poor shooting by getting to the free throw line and dominating on the boards. Jackson’s reputation as a master motivator was on display Thursday. Lamar Odom and Ron Artest, who had struggled throughout the postseason, both played terrific games, contributing on both ends of the floor. Despite their solid play, the Lakers still trailed for most of the contest, but Jackson remained calm and determined on the bench.

The biggest reason the Lakers struggled offensively was Kobe Bryant’s poor shooting performance. Bryant made just six field goals in 24 attempts and looked frustrated and upset for much of the night. Jackson decided to start the 4th quarter with Bryant on the bench and it paid off. The Lakers opened the final stanza on a run which gave them their first lead of the game. When Bryant reentered the game, he was refreshed and energized. He hit a couple jumpers and was more aggressive, getting to the free throw line and creating foul trouble for the Boston big men. Sitting Kobe could have been controversial if it hadn’t worked out, but Jackson knew his star was pressing and not playing to his full ability. Few coaches have their finger on the pulse of their team the way Jackson does and it showed.

At the end, Kobe was playing his best ball of the night, but Jackson was able to find two other parts to seal his 11th NBA title. Derek Fisher once again showed his toughness, making a monster three pointer in the waning minutes and little-used reserve Sasha Vujacic was summoned off the bench in the final seconds to make two monster free throws. Jackson showed confidence in his entire team throughout the season and he was rewarded by big plays and a Championship. What can you achieve by following a talented coach?

Phil Jackson has to be considered one of the greatest coaches in the history of team sports for a number of reasons. He follows coaching principles and understands what his team needs to be successful. By listening and following him, his players are once again champions.

Interview with Brad Sugars After his Business is Booming Seminar

Brad Sugars has been dispensing his knowledge about business and secrets and strategies for succeeding in business while on his 52-city Business is Booming tour.

Troy Casey, a green entrepreneur and known as the “Certified Health Nut,” interviews Brad Sugars after one of his stops on his tour in California. Brad shares some tips for building your business in the interview, but to really benefit, go see him on tour! Click here to register and use ticket code NAT197.

Business is Booming Tour Still Going Strong

Brad Sugars continues on his "Business is Booming" tour.

Brad Sugars continues on his "Business is Booming" tour.

Brad Sugars is in the middle of his 52-city Business is Booming tour. Wonder how it’s going? Here’s just some of the feedback Brad Sugars’ has been getting:

Brad, I wanted to thank you again for your time tonight.  It was perfect timing for and absolutely what I needed to hear.  I was one of the few that remained standing when you were asking about leveraged businesses.  I took the last 1.5 years off to work on myself and when I was able to legitimately stay standing it made all the difference.  You gave precise, quality and tangible information tonight that I have already put to use.  I look forward to working with you soon. - Jaime Scheg

Brad Sugars is inspiring and making positive changes in our current economic climate that are staggering. He is truly a dynamic speaker and entertainer. Whether you are a current business owner, been downsized or simply dream of changing your career into one of white knuckled fear to that of ease, abundance and freedom, Brad Sugars will awaken your psyche in ways that you have got to see to believe. Times are changing.  - Jude Anker

Brad Sugars will be back on the road June 14, in Pittsburgh. To find out when Brad Sugars will be near your city, click here!

The Business of Coaching Premieres Next Week!

ActionCOACH is a global company, and clearly, the benefits of business coaching are universal. Some of the best learning tools ActionCOACH has are the videos, and one is premiering next Tuesday, June 1st, that’s a shows what goes into coaching, how clients benefit, and ultimately, what business coaching is all about.

The 22-minute documentary style video, “The Business of Coaching: Winning the Game of Business,” gives viewers an in-depth look into the world’s second-fastest growing industry with testimonials from business coaches and clients all around the world. With each testimonial, there’s a story of how business coaching creates success for companies.

“The Business of Coaching” shows interviews of business coaches, clients, and even ActionCOACH founder and chairman Brad Sugars, and shows viewers all the work that goes into coaching from a coach and client perspective.

Be sure to check ActionCOACH’s website this Tuesday to watch the full length movie! If you just can’t wait, watch the trailer above.

From Rags to Riches



Rhiannon Rees went from being homeless to owning a successful ActionCOACH franchise.

Rhiannon Rees went from being homeless to owning a successful ActionCOACH franchise.

It’s stories like these that makes Brad Sugars proud he started ActionCOACH.

Rhiannon Rees was a single mom who had gone through a complicated divorce, a breakdown of her once successful spa, and had to live in a tent on the streets of Canada with her four-year-old son. Add to this her mother getting terribly ill back in Australia, and having to borrow $10,000 to travel back and take care of her mother, in addition to her son.

“One night I was reflecting on how much our life sucked,” Rees said. “I dreamt up the most ridiculous amount of money I could earn in a month so we’d never live like that again and scribbled it on a scrap of paper.”

During her time in Australia, Rees said she ran into an old friend who had once told her she’d make a great business coach based on her experience.  Rees found out about ActionCOACH and applied for a loan to cover the cost for business coaching training.

Her persistence paid off: that figure she scribbled on a paper when she was barely getting by? She made it early this year, and she doubled that amount last month. Read her inspiring story here.

Brad Sugars Business Is Booming Tour