Posts Tagged ‘attachment’

Second Chance for Tony Hayward?

Tony Hayward -- shipped off to Siberia?

Tony Hayward -- shipped off to Siberia?

BP is shipping Tony Hayward off to Siberia. While it sounds like a punishment, it might not be.

Hayward will step down from his CEO position in October, and Robert Dudley, an American, will take over. Dudley has been overseeing oil spill efforts, and he will likely continue with that in his new role as CEO.

Hayward isn’t leaving BP, however…he’ll reportedly be taking a post at TNK-BP, the company’s joint venture in Russia.

It’s not yet clear what Hayward’s role will be with TNK-BP, but the job suggests BP still holds more faith in Hayward than much of the U.S. public and political establishment do. Analysts consider the Russian venture one of BP’s crown jewels; it accounts for a quarter of the company’s production.

The general public all over the world might not be happy to hear this, but is it a good thing when companies give employees who screwed up — and in this case, big time — a second chance?

Apple Attempting to Expand into the Elderly Market

Would the iPad appeal to senior citizens?

Apple probably never really thought about the need to tap into the market that’s age 65 and up, but with the iPad, it makes enough sense that they’re trying.

Think about it: senior citizens have lots of time, money and curiosity…if they also want to take the time to learn how to use “newfangled gadgets.”

Why not push beyond its traditional customer base — the younger, tech-savvy crowd?

According to an article in Bloomberg BusinessWeek, the iPad’s “book” size is appealing to an older crowd, and it’s forgiving of mistakes when using it, unlike a PC. Another plus Apple is saying about the iPad? It could help seniors fight dementia.

It doesn’t sound all that impossible when you put certain factors in perspective…do you think Apple can successfully market the iPad to the elderly?

Social Media Beats Out Email

Facebook outranks email as the No. 1 time-waster while online.

Facebook outranks email as the No. 1 time-waster while online.

…as the top activity spent online when it comes to goofing around.

An article in Information Week says that 40% of U.S. online time is spent on just three activities — social networking, playing games, and e-mailing.

According to a Nielsen study, which the article sites, U.S. Internet users spent 22.7% of their time on social networking sites — up 43% from the 15.8% they spent in 2009, the research firm found. By comparison, Americans are dedicating fewer hours to e-mail: In this year’s report, users spent 8.3% of their online time reading and sending missives, down almost 28% from last year’s 11.5%, Nielsen said in its Aug. 1 report, “What Americans Do Online.”

What might be most surprising, however, is that users of all ages are adopting to social networking. Double the number of Americans ages 50 and older are visiting more social networking sites than the under-18 age group. The report tracked 200,000 users in June 2010.

Facebook dominates its category, with 85% of social networking done on its site, the report found. On average, users spend six hours per month on the site. By comparison, users spend 5.6% of their social networking time on its closest competitor, MySpace. Twitter and Blogger each received only 1.1% of social networking use.

This leads to the question that if people are checking their social media sites so frequently anyways…should they start knocking out two birds with one stone and begin social media marketing?

Small Businesses are Really Big Businesses in Training

Big businesses and small businesses are actually similar.

Big businesses and small businesses are actually similar.

People often separate small business from big business. As they should — there are legitimate differences between big corporations and small Mom-and-Pop, homegrown shops.

But what people don’t realize is small businesses are really just big businesses in training. Think about it — they each have common goals, and the biggest one is the goal of succeeding.

Big businesses tend to have an easier time targeting markets and generating leads because they have a more well-known brand presence. Sometimes small businesses need to think like big businesses…and other times, they need to think smaller to really focus on their target markets and generate the most leads from the most possible places.

What are ways small businesses can think like big businesses? A free coaching session can help you discover some ways that might have been overlooked.

Identifying Target Markets

Make like the Terminator and target your market.

Make like the Terminator and target your market.

Remember in the movie The Terminator, where Arnold Schwarzenegger scans the crowd to identify his target?

Marketing works very similarly.

Any business owner who can identify their business’ target market will grow their business faster and better than if they just “wing it.”

By asking yourself good questions of what your target market is — age, gender, their interests — you’ll save yourself a lot of trouble, and know just who to market your business to.

You can read more about that approach here, and learn tips on how to identify target markets.

From Rags to Riches



Rhiannon Rees went from being homeless to owning a successful ActionCOACH franchise.

Rhiannon Rees went from being homeless to owning a successful ActionCOACH franchise.

It’s stories like these that makes Brad Sugars proud he started ActionCOACH.

Rhiannon Rees was a single mom who had gone through a complicated divorce, a breakdown of her once successful spa, and had to live in a tent on the streets of Canada with her four-year-old son. Add to this her mother getting terribly ill back in Australia, and having to borrow $10,000 to travel back and take care of her mother, in addition to her son.

“One night I was reflecting on how much our life sucked,” Rees said. “I dreamt up the most ridiculous amount of money I could earn in a month so we’d never live like that again and scribbled it on a scrap of paper.”

During her time in Australia, Rees said she ran into an old friend who had once told her she’d make a great business coach based on her experience.  Rees found out about ActionCOACH and applied for a loan to cover the cost for business coaching training.

Her persistence paid off: that figure she scribbled on a paper when she was barely getting by? She made it early this year, and she doubled that amount last month. Read her inspiring story here.

Read the Fine Print

Read the fine print...or you might become property of Satan.

Read the fine print...or you might become property of Satan.

Most consumers gloss over the fine print. But maybe this next story will make you think twice about doing that.

Much like Van Halen, a retail site for video games, GameStation.com, included a clause in its fine print to make sure consumers were reading everything. Well, it was an April Fool’s joke, but it shows a valid point: read the fine print, because you never know what you are agreeing to!

Read the article, and while the site can’t really figure out how to ascertain people’s actual souls, if they ever do, they’ve got 7,500 of them.

Warren Buffet’s Rules of Business

Warren Buffet has five rules he lives by...and that's how he's stayed successful.

Warren Buffet has five rules he lives by...and that's how he's stayed successful.

Warren Buffet is good at what he does: thinking about business, banking and budgeting, and investing in stocks. He’s got five rules that have helped propelled his success. If you follow them, maybe you’ll have the same success he’s had!

Still need business help, even after obeying Buffet’s rules? Click here to find out what a free business coaching session can do for your business.

Can You Teach Someone to be an Entrepreneur?

Brad Sugars was born an entrepreneur, but it's also a taught skill.

Brad Sugars was born an entrepreneur, but it's also a taught skill.

Lots of people say Brad Sugars was born to be an entrepreneur, and with good reason — he managed to create a very successful business coaching company just two years after graduating from Queensland Tech, and was financially retired at the incredibly young age of 26.

But new evidence supports the fact that entrepreneurs can be made…and very rarely are people, like Brad, born to be entrepreneurs.

Vivek Wadhwa, a guest blogger for TechCrunch.com and a senior research associate at the Labor and Worklife Program at Harvard Law School and executive in residence at Duke University, conducted a survey with a team of other research associates. They surveyed 549 successful entrepreneurs, and found that many didn’t have entrepreneurial aspirations from birth. 52% of the successful entrepreneurs were the first in their immediate families to start a business.

There was no significant difference between the success factors or hurdles faced by entrepreneurs who were extremely interested in entrepreneurship in school and the ones who lacked interest, but entrepreneurs with extreme interest started their company — or companies — sooner.

What does this mean? Entrepreneurship skills can be learned. It does take a certain type of person to really succeed as an entrepreneur — after all, it takes ambition and dedication to really get a business off the ground.

The education and training entrepreneurs have is something the Kauffman Foundation has looked into extensively. They recently started a program called Kauffman Labs, which teaches small businesses to become big businesses — isn’t that what almost every business owner wants?

Kauffman Labs would educate entrepreneur-wannabes and provide them with a powerful, supportive network…because according to survey findings, these two factors are the most important in terms of what really makes an entrepreneur.

The article is an interesting read. What do you think about the survey’s findings?

ActionCOACH also aims to educate business owners with business coaching sessions. Think you’ve got more to learn about being a business owner? Click here to see what a free business coaching session could do for your business.

Jeffrey Gitomer Praises Brad Sugars

It’s quite a compliment when a renowned motivational speaker is in awe of your public speaking skills.

Jeffrey Gitomer, author of several New York Times best-sellers and creator of a sales training empire, is caught on tape giving ActionCOACH founder and chairman Brad Sugars props for the way he can capture an audience when speaking. Watch the video here.

If Gitomer piques your interest about Sugars, watch more of his videos here. And ActionCOACH is also giving away $1.1 million worth of coaching — click here for more information.

Brad Sugars Business Is Booming Tour