Posts Tagged ‘advertising’

Using NLP to Persuade your Audience

August 25th, 2010 by Contributor

Derren Brown gets people to do what he wants by using NLP.

Marketing and advertising is very important in business – you want your company stuck in potential customers’ heads, and still stuck there for repeat business.

Derren Brown is a hypnotist, and he plays a trick on two men who work in a big London advertising agency. Using neuro-linguistic programming (NLP), a controversial approach to psychotherapy and “making” people change by using a model of interpersonal communication that deals with patterns of behaviour and the subjective experiences, especially thought patterns, underlying them and “a system of alternative therapy based on this which seeks to educate people in self-awareness and effective communication, and to change their patterns of mental and emotional behaviour,” according to Wikipedia.

You’ll see in the video the great lengths Brown went to put a subliminal message in both their minds – which, unfortunately, we all can’t do – but it proves how the power of advertising and having something everywhere that relates to your company really is powerful.

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Can Social Media Really Help Small Businesses?

June 11th, 2010 by Contributor
A "Roach Coach" is a small business, just like your hairdresser or store manager.

A "Roach Coach" is a small business, just like your hairdresser or store manager.

That’s what the ActionCOACH Social Media blog is aiming to figure out.

Often, the most difficult thing for a small business is to get there name into the public’s consciousness. Traditional advertising can be difficult for small businesses due to cost or other reasons, but there are new ways to get your name out there. Those include websites like Facebook and Twitter, as well as other social networking sites. With the guidance of Small Business Coaching, who can walk you through this new way of advertising, a business can boost sales and revenue.

Want to read more? Read the rest of the post on ActionCOACH’s Social Media blog.

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The Value of Free Marketing: Publicity

March 25th, 2010 by Contributor

With all sorts of marketing tools available, it’s easy to forget that basic marketing tools work just as well – and sometimes they work even better.

We are talking very basic marketing. So basic, you might slap yourself on the head when you hear what it is.

Publicity.

See? It’s a very simple thing. And free!

Now you may be wondering, “What could I possibly do for my business that generates so much publicity that it could replace an advertising campaign?”

Here are two examples to jump start your brainstorming:
Tourism Queensland took out an advisement to recruit an “island caretaker” willing to spend six months exploring the land and waters around the Great Barrier Reef for $150,000. Exploring by scuba diving and taking in the magnificent views every day…and get paid $150,000? Rough life.

The post, titled ‘The Best Job in the World,” required the chosen candidate to move into a rent-free three-bedroom villa, complete with pool, on Hamilton Island.

The publicity stunt generated tens of millions of dollars in free publicity for tourism in the Australian state of Queensland.

Another example: Sir Richard Branson was in Las Vegas and there was a video of him jumping
off the Palms Resort Fantasy Tower in a tuxedo…with a harness.

All the news channels and newspapers were out to videotape the event that he was celebrating :his new Virgin Atlantic flight from San Francisco to Las Vegas.

That day Richard Branson received hundreds of thousands of dollars in  no-cost advertising.

Those are just some ideas and examples as to how free, massive publicity can generate massive leads and results. Great ideas like these are just some of the ideas generated in a free business coaching session.

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Optical Illusion Advertising on Trucks

December 11th, 2009 by Contributor
That'd make you look twice on the highway.

That'd make you look twice on the highway.

If these were real, they’d definitely be winners in the “outside the box” advertising category…however, it appears they are photoshopped. Nevertheless, the optical illusions do make you look twice, don’t they?

Advertising is an important aspect in business, and often something clients who have business coaching sessions want to improve upon. Look at the rest of these fun ways trucks driving down the road don’t look like ordinary ads – but get the point across.

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The most important lesson in Marketing

June 30th, 2009 by admin

In college, if you study for a degree in Marketing – the most important factor which separates great marketing professionals from amateurs is Test and Measure.

Throughout the years, most advertising agencies and marketing managers leave this critical step out of their pitches and marketing plans.

If you cannot measure it – don’t do it – until you find a way. Otherwise you will most likely be wasting your advertising and marketing dollars.

Want to know a great way to master the art and science of Testing and Measuring.

Brad Sugars has written a great whitepaper / e-book on this very subject. What’s even greater is that the book is totally free. No scams, no gimmicks. When you click to download – Brad asks for people to refer (who you also want to receive the ebooks) – but if you leave it blank you still get the ebook!

You can download it at www.bradsfreeebooks.com along with 20+ others (again all free).

Instant Testing and Measuring

Instant Testing and Measuring

Here is what the ebook contains …

  • 3 important things about testing and measuring and why every marketing department should follow this
  • How to analyze your test and measure results
  • Knowing where your customers and clients come from
  • How to know for certain which marketing campaigns are working
  • Use the system to discover how well your salespeople are performing and much each sale is costing you
Brad Sugars book, Instant Adverstising

Brad Sugars book, Instant Adverstising

The ebook is a bit of a prelude to Brad’s other book Instant Advertising. But if you are cheap, I recommend starting with these 20 ebooks.

In today’s recession, more and more marketers are under scrutiny to perform. For those that have been in their profession for less than eight years, test and measure is a lesson that they better learn and better learn quick.

Sure Instant Advertising when you read it – you will say this is common sense. I agree full of practical advice.

But turn on the tv and you will see that what makes common sense – is far from common practice.

Business owners, CEOs – if your marketing team or advertising agency does not provide ways in which a campaign or ad will be tested and measured – then you really are gambling your company profits.

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