One of the important things on ActionCOACH founder and CEO Brad Sugars’ to-do list is updating his tweets. He’s a big fan of Twitter, the micro-blogging site, and uses it to communicate and build thought leadership while staying connected to the market and ideas and issues out there.
Sugars is not alone in doing so. He joins the likes of several other high-profile CEO tweeters – Sun Microsystems’ Jonathan Schwartz, Zappos’ Tony Hsieh and Kodak’s Jeff Hayzlett, for example – who have embraced this new medium to communicate with employees, fellow executives, investors, shareholders and consumers.
CEOs are quickly becoming Twitter-friendly and creating brand awareness through this seemingly simple social media tool. According to Business Week, the number of CEOs using Twitter had jumped over the past year as Twitter became more of a mainstream communications tools.
“I use Twitter to communicate ideas on entrepreneurship,” Sugars said. “This is a great brand-building tool. and I enjoy the efficiency that comes from brief comments compared to blog entries that are much longer and require more commitment in terms of time.”
CEOs and executives who use Twitter are considered part lead brand ambassador, part-celebrity. They have the ability to personalize their brands and are able to create more brand awareness and networking opportunities through a growing following on Twitter.
Sugars, who in less than three weeks’ time, built a solid following of 1095 people, emphasizes on having a clear objective as well as a commitment to the medium before getting on the bandwagon.
It is crucial to first determine what you would like to achieve through your tweets –in other words, who comprises your target audience –and then, make a commitment to tweeting several times a day,” he said.
Follow Brad Sugars on Twitter and watch the man in action!
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