About Brad Sugars

Twitter is gaining popularity.

There are several people out there who don’t understand Twitter and how it can benefit their business. But every little bit of social media can help, and if you use Twitter properly, it can raise awareness of your business. Here are some basic do’s and don’ts for Twitter to get you started:

Do see who is following your friends and follow them, and also search Twitter for users who have followers you would like to have (business-oriented people, business owners, etc).

Don’t spam about your specials and don’t tweet every five minutes. Both are annoying.

Do follow other users and engage in conversations with other Twitter users to build relationships and connect with other users.

Don’t promote your company directly. Do it the smart way by linking to blog posts you write or articles you find about the benefits of business coaching or articles about companies that have done better after getting a business coach. That is useful information. Avoid tweets that say, “Contact Me for Business Coaching”

Do gain more followers by putting a “Follow Me on Twitter” link in your email signature, forums, website, and business cards.

Don’t expect to get a lot of followers at once. In most cases, you have to establish your brand on Twitter

With social media marketing quickly catching on, consider a business coaching session to help you make sense of social media…and any other issues going on in your business.