About Brad Sugars

I spent 4 months conducting due diligence on ActionCOACH before deciding to invest in the Action franchise. With 25 years business experience including CEO and President (public and private companies), Board Director, VP Business Development, and VP Marketing and Sales, I took my time and did a very thorough job evaluating the company, its management team, the coaches in the US and Canada, competitors and clients. I asked tough questions and got straight answers. The team at ActionCOACH was completely transparent in giving me access to the people I wanted to meet with. I was impressed with the substantial experience, professionalism and exceptional quality I found throughout ActionCOACH. I met Brad Sugars during my due diligence and his approach and response to my questions was completely consistent with what I had discovered on my own. Brad candidly stated that ActionCOACH wasn’t for everyone and not everyone would succeed in developing their ActionCOACH businesses. I’ve now completed 2 rounds of training: business coach training in the US at the global office, and executive coach training in Bali, Indonesia. The quality of the ActionCOACH trainers has been remarkable! As a CEO, I know that in any organization, not everyone or everything is perfect….but you don’t create a company with the size, global reach, and longterm success of ActionCOACH without being a great leader! Our clients results are the ultimate test of our success. I am proud to be part of the team at ActionCOACH, and I am eager to learn from Brad directly, as well as from the team of coaches trained by Brad Sugars.

-Cynthia Roney, Vancouver, Canada

I have known Brad Sugars for now 10 months, when I decided to reach the ActionCOACH team in last august. As a french girl, I was a bit shy to speak to Brad Sugars directly, when I decided last month to explain to him my business goals. He said that: “Great goal setting with great specificity … and a great focus on a solid average sale …”. And from this moment he coaches me daily, and I’m about to reach the first part of my goals! Thanks to Brad Sugars I’m now able to think “bigger”!!!

-Cecile Bronnex, Bretagne ,France

The best way to decribe Brad Sugars is The Most Funtastic Genius Leader in planet Earth !

-Leo Sugiharto, Surabaya, Indonesia

As a business coach, I’ve found the career I was meant work all my life. Working with Brad Sugars has been an experience. As an educator, he continues to spend quality time with the coaches in the company to help them improve their business through face to face education at our conferences, weekly webinars on key topics, and most importantly, personal responses to e-mails and blogs that help me succeed. Starting any business is hard but with the systems Brad has developed a lot of the edge has been taken away allowing me to develop as an outstanding coach and not worry about developing content each week. Best of all, two of my clients are moving on to new business opportunities because the ActionCOACH system works. Keeping their business that work without them is rewarding to coach, and fulfilling as part of ActionCOACH to share in their feelings of success.

-Robert Britz, California, USA

I have been an ActionCOACH for only 90 days. Before that, I was coaching for over seven years. My income today is five times what it was before joining ActionCOACH! Brad Sugars has created an amazing system of coaching business owners and helping coaches get started. All of my clients are experiencing phenomenal results, and I thank AcitonCOACH and Brad Sugars for giving me the tools to do this.

-Josh McGinnis, Chattanooga,TN

Brad Sugars is perhaps the most extraordinary business man and visionary I have ever met. I have had the honor and priviledge of attending a number of workshops and programs that he lead on every aspect of Business. His ability to take complex business concepts, combine them with basic generalized principles, and condense them into a concise, easy to understand and implement formula makes business easy. I have known Brad now for almost 3 years, and the difference it has made in my life is immense. I am now a confident business owner, creating a life that is beyond my wildest dreams. I highly recommend that anyone interested in being in business get to know Brad Sugars and the ActionCOACH team

-Doug Barra, Florida, USA

Brad Sugars is clearly the No 1 in presenting and mentoring. I have had the pleasure of knowing Brad and ActionCOACH for over 3 years now and I’m always blown away when I see Brad present, most recently at the Ricoh Arena in Coventry. In just over 3 weeks of marketing (we normally have 12 weeks) we had over 600 people attend – most of them had seen Brad previously and didn’t want to miss the opportunity of seeing him again. The excitement grows when Brad is on stage as his presentations are always relevant and factual as well as being full of ideas and opportunities for anyone in the room to take away with them. Brad doesn’t just present – he is present and you truly believe that he is talking to you personally, it is the best mentoring/coaching session that I have attended and it is the most fun you will ever encounter at a business seminar.

-Julie Barker, South Wales & West Midlands, UK

Brad has opened up an avenue of my thought process which has substantially enhanced the effectiveness of my “technical” business skills!

-Frank Mummolo, Pennsylvania, USA

The best way to describe Brad Sugars is he is a hard nosed Business Coach with a dream and unparalleled passion for the Business Coaching industry. He is relentless in his pursuit of having a ActionCOACH in every business.

-Paul Christie, Florida, USA

This man has been inspirational in getting me and my business flying…a true leader and someone for all of us to aspire to BE

-Bruce Taylor – Scotland

This man is an incredible achiever!! Each year, he sets and achieves his goals, which get bigger each year. As the goals get bigger, he is moving faster and faster.

-Rob Johnson – Ireland

An inspiration to a worldwide group of business people

-Paul Smith – Milton Keynes, Bucks, UK

Outstanding!! Brad Sugars is truly inspirational! A man with a big heart and an abundance mindset…a role model for all to learn.

Patricia Yip – Hong Kong

An infectious bundle of energy, with great ideas distilled from thousands of hours of reading a massive range of business books.

-Derek Thompson – UK

Brad is an incredible individual. He has the ability to focus and, better yet, help others to focus on what is critical to success. He recognizes that progress is incremental and that incremental progress in a number of area creates massive results. This does not seem like rocket science but it has a great impact on small business owners.

-Mark Craig – Newtown, PA, USA

Is great to have people like Brad, focusing on helping others to achieve better life and creating happier businesses for owners and employees. He’s creating abundance mentality all around the world, and growing very fast in doing so, even in different language countries. And I’m a proof of this.

-Carlos Trevino – Monterrey, NL, Mexico

Brad has not only helped many business owners already in business – but has also created an environment whereby business owners can start a business and be very successful via the franchise.

-Steve Brock – Summerfield, NC, USA

This young visionary has helped to build a global company that in only a decade has benefited millions in the business world. He believes in helping others to learn how to help themselves through a mentoring and coaching approach that encourages personal growth. The sky is the limit with Brad Sugars and he truly is a guy who travels at warp speed – and those along for the ride need to buckle up to keep up with the fast pace he continues to set with his growth and ambitions.

-David Drewelow – Cedar Rapids, IA, USA

I know Brad from his books, videos, and from ActionCOACH. In just a few short weeks(6 weeks) Brad has inspired me to dramatically change my thinking about what I can do, how much more I can achieve, and do all this and more, while having more FUN than I have had in years! Again he has done all this without me meeting him in person, but by his power, energy, inspiration, and excitement, that just exudes out of everything he has created. Lastly, I have also learned that Brad lives BIG but also supports charity in a BIG way too, that my ideal role model.

-Marshall Calman – Princeton, NJ, USA

Brad seems to be a great innovator, not so much in the way he developed his business, but by taking well known business principles and breaking them down into clear, innovative small chunks of know-how that many small business owners can learn and apply. His franchisees ensure that this implementation is done over time. Great approach that explains his success!

-J. S. Folch – Toront – Ontario – Canada

Brad has brought clear, common sense principles to small business owners. The reason he and ActionCOACH is that his ideas work, and work well

-Kevin Weir – Tacoma, WA, USA

Brad can be defined in one word ‘discipline’. With this he is can be focused, decisive, determined and consistent and therefore can move mountains.

Bruce Frame – Gisborne, Vic. Australia

Brad taught me the tools I needed to change my life… then, I did. Thank You

-Chris Gibbons – South Wales, UK

Brad clearly puts into ActionCOACH what he teaches. The results speak for themselves… thanks for the inspiration Brad.

-David Crook – Newcastle, NSW, Australia

Go out of your way to get to one of Brad’s speaking engagements. No matter how big the size of the audience, he will get to you and your core and have you accomplishing more that you ever believed you could!

-Jim Malski – Stratford, CT, USA

What this young man has set in motion in the way of inspiration and practical useful education for small business owners around the globe is nothing short of amazing. His system is now daily touching tens of thousands of people in an exceptionally positive way – this is the system that makes people’s dreams come true! This stuff works!!! Generically! It’s awesome! My own net worth has increased multifold since training with this exceptional man.

-Marianne Edelmann – Wayzata, MN, USA

I’ve been exposed to Brad and his beliefs for about 2.5 years. Put simply, Brad has just done everything I and anyone else needs to do to get wealthy financially, spiritually, etc… Including make all the mistakes! And you can read about it in his books, listen on his audios, get his DVDs or even get a coach … Then simply model him and his systems. His philosophies have massively impacted my business, my life and my family’s lives. Thanks to his exhortation to learn AND take ActionCOACH we are beginning to share in the abundance that he is bringing and sharing with the world. And my family and I are now all sharing that with others as well(and my two kids are only 8 and 10!). FAST? There is no faster I believe. Thanks Brad for giving me the momentum to get ANY speed. One day in the future I will be sitting next to you on the fastest track in the world. See you there!

-Andrew Gresswell – Melbourne, VIC, Australia

Inspirational and a bloody good bloke. That’s Brad. He is the master presenter and all round motivational guru. Mr show me the money. Oh, its his integrity that gets my attention.

-Zed Morrey – Sandringham, Vic, Australia

Brad has created a global team of people committed to helping business owner’s fast track growth and personal development. Brads vision and drive is without doubt making the world a better place, he has certainly opened my eyes to new opportunities, bigger dreams and a greater quality of life, and all this by helping other people achieve their dreams! Living life with an abundance mentality is a great liberation!

-Mike Hanna – Ipswich, Suffolk, England

I had the great opportunity to hear Brad teach at a conference. What I liked was his no nonsense approach. To many business owners think that if they aren’t successful it was because of outside forces. Brad says your success relies on you.

-Laurie McNaughton – Edmonton Canada

Brad’s delightful breakdown of truths and knowledge would take years of non-stop reading and life times to absorb and turn into wisdom, is put together in simple “Dick and Jane” terms. His brilliant leadership and driven team can coach anyone to their life long dreams. Ingenious!

-Barbara Green – Las Vegas, Nevada

Brad’s vision of world abundance through business re-education has released enormous energy that will continue to improve countless lives for a long time to come.

-Marty Smith – Omaha, NE USA

I considered four different franchises after I retired from my corporate world position and ActionCOACH kept perking to the top and became my choice. Brad has created not only a dynamic franchise, but a network of dedicated and passionate professionals who thrive on helping entrepreneurs grow their business…fast!

-Don Anders – Downingtown, PA USA

Brad, through his vision has truly enriched and changed the lives of thousands of business owners by showing them they can achieve their dreams… and more.

-Phil Barton – Louisville, CO, USA

Brad Sugars has revolutionized the way that I and other business owners look at how we work. His insight on ways to work on your business instead of in your business, so that it will work without you, is nothing short of brilliant.

-Michael Tacker – Garland, TX USA

One of the most amazing things about Brad is the way to put together all the knowledge about business and life and share it to help others in a short period of time.

-Jesus Gonzalez – Monterrey, Nuevo Leon. Mexico

His tireless energy, enthusiasm for life, learning and skills combined with his ability to edutain, inspire and assist others, makes Brad a great Leader. And through ActionCOACH he has been able to leverage this ability across the world to create dreams into reality for thousand of small business owners.

-Tracey Voyce – Gold Coast, QLD, Australia

From being a client of Brad’s in 1994 to one of his first 4 Franchisee’s in New Zealand in 1999, Brad completely changed the way I viewed business and life. Brad is one of those unique people who ‘make the complex simple’ (most of us tend to do the opposite!)He is a master teacher, who is committed to his Vision of “World Abundance through Business Re-education”. I am grateful to Brad for giving me the skills to teach others. One of my many client’s, Phil & Michelle Richards of ‘Vision Specialist-Optometrists’ were awarded both the “Entrepreneurs” Award and “Business of the Year” Award in November 04 – in recognition of their business and personal successes through being coached by an ActionCOACH. They are also ‘very fast’, however the fastest is Brad Sugars!

-Kevin Heppleston – Wellington, New Zealand.

Brad has created an amazing vehicle that continually moves closer to delivering on its vision of ‘World abundance through business re-education.’ His vision has also attracted an awesome collection of outstanding coaches who are inspired and committed to playing their part in achieving that vision.

-Britta Christiansen – Auckland, New Zealand

I attended Brad’s Seminar in Brisbane, Australia this year and am amazed at how much energy and inspiration he can give you about succeeding (in this lifetime). Only someone who believes as strongly as Brad and is 110% passionate about what he does can give off that kind of vibe!

-Kelly Ballard – Brisbane, QLD, Australia

As a in the US, I have seen first hand the power and simplicity of the tools that can dramatically transform a struggling business and business owner into everything they dreamed their business would provide. Brad has created a business model that is rewriting the success rate of small business.

-Scott Barth – Colorado, USA

I met Brad Sugars in 2001, his approach to business and life are both inspiring and motivating. He has a way of simplifying business and life philosophies into hands on practical advice. Certainly the best business presenter Australia has produced.

-David Guest – Melbourne, Victoria, Australia

Brad has had a profound impact on the largest segment of world economy…small business. His insight will continue help business owners be successful.

-Wayne King – Concord, NC, USA

With all sincerity, Brad is a business genius. He dares to do things differently. I learned so much about business from him in this short time of knowing him. Brad has inspired me greatly. He has changed my life. I owe a lot to him. I am now more confidence and clarity in running my business and helping others succeed too…because of one man…Bradley Sugars.

-Danny Ng Choon Khoon – Singapore

What a role model! Not only for entrepreneurs-to-be, but for everyone who understands that with vision, values, hard work and persistence you can achieve ALL your personal and business goals.

-Gilles Chatelain – Mississauga, Ontario, Canada

Brad Sugars makes every business owner’s dream possible – “To have a commercial, profitable enterprise that operates without them.” His time tested methodologies have worked with thousands of business owners around the world, in all different industry segments, through numerous economic boom – bust cycles, in various cultures, and with nearly every business owner personality. So we know the ActionCOACH systems work. They are FAST!

-Stephen Marino – Dallas, TX, USA

Anybody meeting Brad can immediately feel the enthusiasm and drive he has as well as his commitment to teach and help. An amazing person!!

-Alejandro De Gyves – Monterrey, Nuevo Leon, Mexico

Brad is a guy who walks the talk, not just talks the talk. He is happy to share his strategies for business and personal wealth creation with anyone who’ll listen. He knows that if they follow his rules and apply his level of discipline, anyone can emulate his level of success! But few do. And he is a very personable guy, with a gorgeous wife and a happy family who keep him grounded in his success.

-Ron Browne – Sydney, NSW, Australia

Read his book and listened to some CD’s, Very inspirational! Business and life should be fun. Brad promotes this way of thinking. I intend to explore more.

-B Ringwood, Possible future ActionCOACH – Dublin, Ireland.

I’ve had the pleasure and benefit of having been coached by Brad Sugars on a number of occasions over the years, both in Group settings and in 1-2-1 sessions. Brad is inspirational, direct and straight to the point … no mucking around … he has the unique ability to make the complicated simple. The last time I was fortunate enough to have Brad personally coaching me over late 2008, early 2009, he helped put me on a path that has already doubled my profits and will in the next 12 months more than quadruple my profits. Brad is an absolute legend of the business coaching game and truly the World’s Number 1 and Premier Business Coach. Thanks Brad”

-May 23, 2009 Gavin Bassett

Brad is an excellent presenter. Brad does understand loads about growing small businesses, sales, marketing and teams. However my belief is that Brad’s real talent is an understanding about how to add financial value. The way that he has grown ActionCoach and the value that this has created, throughout the supply chain: master licensees; coaches; coaching firm owners and the business owner clients. All have benefitted substantially. This wealth creation isn’t on the back of the deep pockets of a few multi-nationals or governments (sometimes an easier way to create business wealth) but from literally tens and hundreds and thousands of individuals who have each gained significantly. Way to go Brad!”

-November 14, 2008 Richard D S Clarke

I met Brad in 1995. He started me on my road to being a sales writer/marketing coach. One of the best decisions in my life was buying pretty well everything in his book list. I know a good handful or more of his coaches. The fact they really know their material and get RESULTS speaks not only of Brad’s high calibre, but also his ability to communicate the information clearly and motivate others. If you are wondering about buying any of Brad’s books or hiring one of his coaches, stop wondering. DO IT! (btw I am NOT an Action Coach, so I have no vested interest in saying this. I ALMOST became one but decided I was FIRST copywriter, THEN marketing coach and decided on a different path)

-Bill Oliver

I attended Brad’s seminars in the early days in Brisbane. It would be fair to say that he is probably one of the three best speakers in Australia that I have personally trained with. He thinks outside the box, presents amazing ideas, and his concepts have helped me to become the success that I am today. If you want to go from average to very successful, then invest time and money working with Brad Sugars, you will find few better!” November 6, 2008

-Paul Humphreys

Brad Sugars is one of the most talented, motivational and intelligent business people I have had the pleasure to associate with. If you are interested in growing your business, increasing your wealth, and becoming a better leader and person, you owe it to yourself to learn from Brad Sugars.”

-Chris Carman,